Sponsorship
For more information about being at the forefront of Curling in Pakistan contact
Director of Curling, Sabena Butt Islam
info@curling.pk
For more information about being at the forefront of Curling in Pakistan contact
Director of Curling, Sabena Butt Islam
info@curling.pk
Why Winter Sports — and Why Pakistan, Now
Pakistan is often viewed as a non-traditional winter sports nation. This perception represents a unique opportunity for forward-looking partners to help shape the future of winter sport development in Pakistan, particularly for ice sports such as curling.
Across Asia, countries without consistent natural snowfall have successfully built internationally competitive winter sports programs by investing in indoor ice facilities, athlete development, and long-term planning. Pakistan is now positioned to follow this proven pathway.
Climate change has made snowfall increasingly unpredictable worldwide. As a result, winter sports development is shifting decisively toward indoor, climate-controlled ice sports. Curling is uniquely suited to this model—requiring structured environments, strategic thinking, and team cohesion rather than extreme climate or terrain.
Learning from Regional Success Stories
Neighbouring and regional nations have demonstrated what strategic investment can achieve:
China transformed itself into a global winter sports leader through large-scale indoor ice development ahead of the Beijing Winter Olympics.
Kazakhstan consistently produces world-class winter athletes by prioritizing facilities and centralized development.
Iran has successfully introduced ice sports in urban centres not traditionally associated with winter athletics.
UAE and Qatar have constructed indoor ice rinks and are able to host international competitions, driving sports tourism.
These nations prove that infrastructure and vision—not geography—drive success.
A Strategic Opportunity for Sponsors
For sponsors, supporting curling and indoor ice sports in Pakistan offers:
Early association with a growing national program
High visibility at international competitions under the Pakistan flag
Alignment with innovation, sustainability, and youth development
Positive brand storytelling around inclusion, resilience, and future-focused investment
Curling provides clear international pathways, including world championships and Olympic qualification, allowing sponsors to grow alongside the program as it reaches new milestones.
Building the Future of Winter Sport in Pakistan
Pakistan’s recent global sporting success, highlighted by Olympic gold medallist Arshad Nadeem, has reshaped what is possible when athletes are supported and believed in. Winter sports represent the next frontier.
Investment in indoor ice facilities and athlete development will create:
Year-round training environments
Shared infrastructure for multiple ice sports
Sustainable programs resilient to climate change
A legacy of opportunity for future generations
Partner With Us
Pakistan Curling is building a modern, inclusive, and internationally competitive program from the ground up. Sponsors have the opportunity to become founding partners in a sport, and a vision, that will define the next era of Pakistani athletics.
This is not about following tradition - it is about leading the future.
For more information about being at the forefront of curling in Pakistan, contact Director of Curling Sabena Butt Islam info@curling.pk.