Sponsorship

Why Winter Sports — and Why Pakistan, Now

Pakistan is often viewed as a non-traditional winter sports nation. This perception represents a unique opportunity for forward-looking partners to help shape the future of winter sport development in Pakistan, particularly for ice sports such as curling.

Across Asia, countries without consistent natural snowfall have successfully built internationally competitive winter sports programs by investing in indoor ice facilities, athlete development, and long-term planning. Pakistan is now positioned to follow this proven pathway.

Climate change has made snowfall increasingly unpredictable worldwide. As a result, winter sports development is shifting decisively toward indoor, climate-controlled ice sports. Curling is uniquely suited to this model—requiring structured environments, strategic thinking, and team cohesion rather than extreme climate or terrain.

A Strategic Opportunity for Sponsors

For sponsors, supporting curling and indoor ice sports in Pakistan offers:

• Early association with a growing national program

• High visibility at international competitions under the Pakistan flag

• Alignment with innovation, sustainability, and youth development

• Positive brand storytelling around inclusion, resilience, and future-focused investment

Curling provides clear international pathways, including world championships and Olympic qualification, allowing sponsors to grow alongside the program as it reaches new milestones.

Partner With Us

Pakistan Curling is building a modern, inclusive, and internationally competitive program from the ground up. Sponsors have the opportunity to become founding partners in a sport, and a vision, that will define the next era of Pakistani athletics.

This is not about following tradition - it is about leading the future.

For more information about being at the forefront of curling in Pakistan, contact Director of Curling Sabena Butt Islam info@curling.pk.